Get Moody With @fhlurs
The word “mood” has been integrated into modern vernacular among young people as a way to express a shared feeling.
Twitter runs rampant with people using “mood” as a comedic response to unfortunate events. It’s everywhere. Yet, a “mood board” is less talked about. When I was a kid, my mom would encourage us to make mood boards as a way to create a visual representation of things we wanted, of things we enjoy. This notion was put onto the online spectrum with the creation of sites like Tumblr and Pinterest. People became obsessed with the notion of creating a visual feed that emulates one type of aesthetic, one type of mood. However, as time goes on and Instagram holds the most social relevance, this concept of a mood board has again been transformed.
@Fhlurs exemplifies this transformation.
From what I could glean online, the person behind the account is Sara, a European teenager with an affinity for Patti Smith and fashion-forward mood boards of offbeat textiles, minimalist furniture, 90s pop culture figures, and bored models. Her Parisian style, as she puts it, can be described as masculine-feminine, and her grid’s mood clearly inhabits that style. Sara started the insanely popular Instagram account (215k followers) and namesake blog “to create a place where people could relax enjoy and educate themselves about fast fashion, the runway, and also as a creative outlet for myself.” Still, she’s managed to retain a sense of anonymity, creating a space where an identity behind the account isn’t questioned, let alone necessary; that elusiveness perpetuates its dreamlike aesthetic. Somewhere within this anonymity oozes confidence and poise. If that’s what you need to get you through the day, I strongly encourage you to hit that follow button.